Where I blab about bunnies and encourage your bunny (and other animal) stories.

Saturday, June 03, 2006

The Slowskys

Okay, she's seen it. I can post something else...

Comcast has been running a very clever campaign (entertaining, at least) about a turtle couple who can't stand Comcast High-Speed because it's too fast for them. Meet The Slowskys. Once you enter the site, you'll notice that Karolyn (aka Mrs. Slowsky) has been writing a blog entry nearly every day since Jan. 25. It's all about doing things slowly -- reading, writing, eating, watching grass grow. It's hysterical, but after a few entries you kinda get the point. There's a loyal bunch of ppl, though, who comment. Beware, these comments don't always make a lot of sense, but some are gems.

The April 1 post was called "We Converted to Comcast." But the first line of the entry was "April Fool's!" An interesting tactic -- to have your spokespeople hate your product.

Anyway, it's a clever online component to a TV campaign. Social media by turtles. Comcast has given up, for the time being, relating to potential customers as people... now they're simply going for humor. Cable companies being funny?! What's next?!


Post a Comment

<< Home